About Us

Office Team

We are a team of experienced digital professionals across three continents and our mission is simple: we help organisations of all sizes create a professional and optimised presence online. But we don’t stop there. We then ensure they use the right mix of marketing and content to achieve specific business objectives. Digital elevation one base at a time.

Ultimately, our success lies in the success of our clients. Our goal is to partner with clients to create a robust presence online and drive positive outcomes.

The Idea Behind the Name

Over the past decade we’ve literally met and worked with 100s of businesses/organisations all requiring one service or another; a new logo, website, phone app, SEO, PPC, data analytics, social media etc. Servicing these requirements has not been the problem for us. The problem lies in clients not knowing what they need and in what order.

A travel company exhibiting at expensive travel shows without having a website that works on mobile, an ecommerce business wanting to spend huge amounts on social campaigns with a ridiculously long and clunky checkout process that’s limiting conversions…the list goes on.

So, we put together the 5 core bases that forms the basis of what every organisation should have as their ba5eline.

What Makes Us Different?

 To begin, we bring what any decent agency should offer its clients:


Strategic thinking

Strategy comes before anything.



Working as your partner


The knowledge and know how

Results driven

The end game and what we’re rightly judged on

We operate from three main hubs: London, Dubai and Addis Ababa. This affords us with the unique opportunity to offer a local service but bringing international experience. We have a specific passion for bringing our expertise to Africa and this often sets us apart. This expertise comes from our tried and tested network of experts in all disciplines (our coveted little black book).

Our Approach 


Surprise, surprise our approach to all projects is split into 5 phases…

1. Listening
We take the time to listen to each client’s unique situation, business and objectives. This is critical and we therefore place the right level of importance. 

2. Benchmarking
Use our in-house benchmarking process to assess where the client is in terms of best practice (e.g. having a mobile responsive website) and also in terms of market positioning (compared to competitors) 

3. Strategising
Once we know what the client wants and what it lacks we set about to put together a plan… an over-arching strategy if you’d like. 

4. Doing
Plans are just bits of paper (or mere words) without the execution. We do what needs to be done. 

5. Measuring
All projects are tracked and performance measured against predefined KPIs.

Doing Good

We at ba5eline support giving back by helping those in need in the community. By providing pro bono work to a number of non-profit organisations, we’ve helped ensure they are not left behind in the Digital World. Examples include free branding/social media for a youth football club, fundraising marketing strategy for a Mosque as well as directly helping an Orphan home in East Africa.

Lets Talk!

And we usually like to have Fair Trade Coffee (preferably from Ethiopia) at each stage. We’d be happy to buy you a cuppa and chat about your business.

Ethiopian Coffee

Get in touch to discuss your project.