Who We Can Help:
you may have just finalised a business idea and want to create a brand name, register domain etc.
we love working with startups and creating lean strategies for growth.
you may have an established physical brick and mortar business and want to now create an online presence.
or you have a growing online business but want to scale and increase ROI from advertising spend.
Gather requirements > Add Our Recommendations > Finalise Scope > Execute!
Our digital marketing solutions for small businesses
Our range of services is pretty comprehensive for the typical small business. We have an enviable pool of subject matter experts from graphic designers, WordPress Developers, tracking & tagging experts, content writers to digital marketing specialists.
From choosing the right company name, to designing a professional logo, brand book guidelines to creating branded assets, our expert branding and graphic designer experts can help. We take a methodical approach helping you create a long-lasting brand to be proud off.
Website Design and Development
Your website is your most important online platform, and we can help develop a custom designed best practice website using our preferred CMS, WordPress. For Ecommerce businesses we use Shopify.
Graphic Design Services
Small businesses typically do not have in-house graphic design resources, and this is where we can help. You may have an upcoming launch event, need promotional flyers designed or rollup banners. We therefore provide an on-demand graphic design service to SMEs with fast turnarounds.
Go-To-Market Strategy and Promotional Material
For startups, when they have: the money transfer licence, partnerships, software and website, it’s time to go to market! We can assist in creating a go-to-market strategy based on your budget and create all the necessary promotional material consistent with your brand.
Analytics and BI Reporting
With any business, it is important to have the right Analytics and Business Intelligence reporting setup so you’re able to assess progress of your business at any given time. What are your Key Performance Indicators (KPIs)? Website visitors, signups, app downloads, live chat enquiries etc etc? We can support in firstly setting out the important KPIs for your business and then setting up the appropriate analytics tracking and BI reporting.
Paid Advertising (PPC)
Paid search advertising can be a valuable digital marketing tactic for MTOs because you can target those looking to ‘send money to X’ or ‘transfer money to Y’. This is the best type of inbound marketing as you are putting your service in front of those actively looking for your service. We’ve run many Paid Search campaigns across different territories and know what it takes to launch and maintain successful campaigns.
Digital Marketing Services
Driving targeted traffic to your website/app and generating leads, sales or bookings is what we specialise and enjoy doing – we provide a fully managed digital marketing service for small businesses. We will assess your objectives, competitor landscape, budget to create a custom designed digital strategy tailored to your business.
Paid Advertising (PPC)
Most small businesses do not have huge amounts of cash for brand awareness and traditional advertising. The best option for inbound marketing (advertising to those already looking for your services) is Paid Search Advertising. We take a holistic approach to PPC campaigns for small businesses and are confident of maximising ROI.
Organic Search (SEO)
For a better long-term ROI, investing in Organic Search is a strong recommendation we often make to small businesses. This is because, with the right strategy you can rank organically for the most important keyword terms and get free targeted traffic to your website.
Social Media Marketing
If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among your target audience. Whether you want a hands-off service or need an independent social media expert to come up with new strategies, we can assist.