Sophia and Alex approached us after finalising their business idea and so wanted to start from scratch. They aren’t a ‘typical recruitment company’, providing a unique service and therefore wanted to stand out from the crowd. Their main requirements were to establish a brand identity, logo and website.
What We’ve Done (so far):
We started off with the basics, registering domain name and setting up hosting. From there, we worked with the client on establishing a brand identity – from multiple logo concepts, the final concept was chosen, and colour scheme finalised. A bright, meaningful brand was therefore established.
From there, we created the Brand Guidelines book (which governs the brand) and created multiple brand assets for the brand including business cards and HTML email signatures. Choosing the right brand imagery as well as branding all the registration and legal documents was especially important for the client, and this is something we collaborated well on.
The final piece of the puzzle was the website. This was developed to the client brief of creating a simple, text light website. Originally, additional functionality of a forum for teachers was launched but later taken offline due to lack of users using it.
All deliverables were handed over in a timely manner and training provided on the website, forum etc.
What the client said:
“We have been really pleased with the work the team at Ba5eline have produced and the partnership we’ve established. They understand our business and are always at hand to help out”
Founder, Lexia Education Services
Lexia Education Services
“Changing the lives of young people”