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Content

Create an impact with your customers with Consistent, High-Quality, and Engaging Content.

Great content is an important asset. The content you create communicates your message, educates your readers, and persuades them to purchase your products/services over your competition. This content is of many formats and across all different channels. Our team are well versed in helping businesses produce consistent, high-quality and engaging content.

Our Approach

Content creation actually starts at the branding stage; it is here we help you finalise key ‘brand compliant’ content and brand tone of voice. This ensures your ‘about us’ and other key content is well written and consistent across all your channels. Following this our general approach would be to:

1. Optimise Core Content

in terms of ‘core’ content we’re referring to your website content, company profile/brochure, social media profile which typically describes who you are, what you do and your value preposition. We can work with you to create this content from scratch or optimise your existing content to not only portray you as best as possible but to optimise for conversions.

2. Create New Content

this is where Content Marketing comes into play. A website or social media platform is not a static place. In order to grow your brand online, you need to create new engaging content on a consistent basis. Whether it’s blog articles, social media posts or in-depth industry reports, the key is to add new content regularly for best results.

3. Create Creative Content

sometimes adding good quality ‘standard’ content regularly only gets you so far. How do you stand out from the crowd? This latter stage is all about creating more creative content (in different formats) that is aimed at creating a bigger impact. We work closely with clients to get an intricate understanding of their industry and come up with creative content concepts.

Content Services

There are many content formats/types but some of our main content services are:
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Content Marketing Strategy

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Blog Articles

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Video Content

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Infrographics

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Newsletters

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Whitepapers

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Animated Videos

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Explainer Videos

Our Process

We’ve refined our process over the years and work with you until you are completely happy.

1

RESEARCH

after establishing a clear brief, our team will go away and research your brand, industry, competitors to analyse how we can meet and exceed the brief.

2

CONCEPTS

depending on the type of brief, this creative concept stage is all about generating ‘The Big Idea’ that will bring the brief to life.

3

CREATE

we work on tweaking and polishing the concept and get down to the hard graft (and craft) of creating the content.

4

CONSOLIDATE

collaborating with you to iterate, consolidate and finalise the content piece till you’re fully happy.

5

CIRCULATE

once we have had your final approval, we’ll be ready to circulate the creative either by supporting you or posting/effectively circulating on your behalf.

6

ANALYSIS AND STRATEGY REVISION

the process is not complete until we analyse the performance, identify areas for improvement, and revise your strategy. This way you’ll ensure the next content piece is better than the one before.

What Makes Us Different?

Our experience and structured approach to the online space. Digital elevation one base at a time.
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Frequently Asked Questions

What is Content Marketing?
Content marketing is the process of planning, creating, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales/leads and engagement.
What is brand tone of voice?
Brand tone of voice is the mood or emotion you convey in messages to your audience through specific word choice and writing style. Some examples include: Formal, Informal, Humorous, Serious, Motivating etc.
What Types of Businesses Can Content Marketing Help?
Small and large businesses in almost every industry can use content marketing to their advantage. At the end of the day, it’s all about reaching your target audience and serving them with the right content that effectively portrays your brand and inspires them to become your customer.
Can Content Marketing Generate Leads for My Business?
It most certainly can, with the right strategy of course. You can do this via two broad strategies: 1) After conducting in-depth keyword research you can write content that solves/answers prospects questions and drive traffic and leads this way 2) Create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets; request readers to opt into a mailing list before gaining access to this high-level content. For these and other types of content strategies, get in touch with our content specialists.
What Type of Content Should My Business Create?
Again, this can vary between different types of businesses but generally speaking most businesses should have a good mixture of articles/blog posts added to their website on a regular basis. As for social media, video is becoming more and more important so investing in video content is a good long-term strategy.
How often should I post content?
Frequency does again vary between businesses. For example, a lifestyle brand may benefit from creating and sharing short snippets of content daily, while others may get more value out of creating long-form content once a week or twice a month. A general good practice is to have a quarterly/bi-annual content plan in place.
How Can You Measure the Results of Content Marketing?
Whenever you invest in any type of marketing it is important to track and measure the effectiveness. For content marketing, you need to determine the metrics you’ll track as you assess results. For example, if you want to increase brand awareness, you might track website traffic, or social shares/engagement. If, however you want to generate leads, you’ll track the number of leads generated and overall conversion rates.