Create an impact with your customers with Consistent, High-Quality, and Engaging Content.
1. Optimise Core Content
in terms of ‘core’ content we’re referring to your website content, company profile/brochure, social media profile which typically describes who you are, what you do and your value preposition. We can work with you to create this content from scratch or optimise your existing content to not only portray you as best as possible but to optimise for conversions.
2. Create New Content
this is where Content Marketing comes into play. A website or social media platform is not a static place. In order to grow your brand online, you need to create new engaging content on a consistent basis. Whether it’s blog articles, social media posts or in-depth industry reports, the key is to add new content regularly for best results.
3. Create Creative Content
sometimes adding good quality ‘standard’ content regularly only gets you so far. How do you stand out from the crowd? This latter stage is all about creating more creative content (in different formats) that is aimed at creating a bigger impact. We work closely with clients to get an intricate understanding of their industry and come up with creative content concepts.
Content Marketing Strategy
We’ve refined our process over the years and work with you until you are completely happy.
after establishing a clear brief, our team will go away and research your brand, industry, competitors to analyse how we can meet and exceed the brief.
depending on the type of brief, this creative concept stage is all about generating ‘The Big Idea’ that will bring the brief to life.
we work on tweaking and polishing the concept and get down to the hard graft (and craft) of creating the content.
collaborating with you to iterate, consolidate and finalise the content piece till you’re fully happy.
once we have had your final approval, we’ll be ready to circulate the creative either by supporting you or posting/effectively circulating on your behalf.
ANALYSIS AND STRATEGY REVISION
the process is not complete until we analyse the performance, identify areas for improvement, and revise your strategy. This way you’ll ensure the next content piece is better than the one before.