Obtain and leverage data for smarter business decision-making.
For the average business there are two key concerns when it comes to data. Firstly, how to obtain the right data sets (when it comes to digital marketing) and secondly how to use this data to make better decisions that help grow their business. Our job here is to debunk everything out there about data and create a simple data strategy for your business.
it starts with a simple conversation. What are your business goals? Sales, leads, signups, awareness? We then help translate these into tangible analytics goals, i.e., set things up so we can track these goals.
the nitty gritty part where we take a holistic approach to setting up analytics across all your platforms and provide a singular dashboard/report for you to view progress towards your business goals.
once the data is measured, the next task is to tackle how best to use this data. How are users engaging with your website? What marketing channels are driving the most conversions? Through proactive analysis we are able to translate your data into meaningful and actionable information.
We’re not into Big Data, AI, ML or any of the ‘shinier’ data objects. Rather, our services are focussed on SMEs setting up and leveraging data analytics.
Google Analytics Setup
Google Tag Manager Setup
Enhanced Ecommerce Tracking
Marketing Campaigns Tracking
Data Studio Reporting
Conversion Rate Optimization (CRO)
Digital Analytics Training
We’ve refined our process over the years and work with you until you are completely happy.
as briefly mentioned above, we start with a conversation to outline what your business goals are. Most businesses want to ultimately achieve sales/leads as their primary goals but there are also a range of other secondary goals.
once we have a better understanding of your business and goals, we set about mapping out the customer journey and data flow. How many platforms do you have (websites, app, social platforms etc)? What are your main marketing channels? For lead generation, what happens when the lead enters your CRM system?generating ‘The Big Idea’ that will bring the brief to life.
from the aforementioned we’ll come back with an overall plan and Data Analytics Strategy for your business. This will outline all the key primary/secondary data metrics that need to be tracked across all relevant channels and what data inputs are needed.
this is when we roll our sleeves up and our analytics geeks get to work. If we have suitable access to your website/online platforms we’ll add the right tagging and set things directly, but if not we’ll work with your technical team to set things up.
REPORTING AND VISUALISATION
once setup, all the key data metrics need to be presented to you in a clear and easy to understand format. We do this in a variety of ways depending on what type of package you choose. We can either send a simplified report or set up Data Studio interactive dashboards for you to access whenever you want.
ANALYSIS AND MANAGEMENT
if you also engage us for the digital marketing, we’ll be providing proactive regular reporting and analysis. As with most other digital marketing channels, Data Analytics is an evolving area, and we provide on-going management to ensure your platforms are generating accurate data and that you unlock this data to inspire smarter business decisions.