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Marketing

You have the platform, now drive people to see what you have to offer.

Digital Marketing has seen massive growth over the past decade and there’s a good reason why: it works! After working with clients to ensure they have great branding and a robust online platform, we deliver strategic marketing across the most appropriate digital channels to increase brand awareness and generate new revenues.

Our Approach

Digital and specifically Performance Marketing is what we do best and where our real passion lies. Our general approach is a pretty simple one.

1. Market Research

to begin, we’ll need to build a good understanding of your business, industry, budget and overall marketing objectives.

2. Marketing Plan

there are just too many digital marketing channels and we know most clients don’t have limitless budgets! We specialise in creating scalable, strategic marketing plans that focus on the lower funnel first (targeting those people who are most likely to convert) to maximise ROI.

3. Implementation

setting up accounts, robust marketing tracking, campaigns and all required creatives.

4. Optimise, Test, Optimise

we then embark on a continuous journey of optimising, testing and further campaign(s) optimisation to maximise your marketing spend.

Marketing Services

Our services are predominantly focussed on Performance Marketing (Organic and Paid).
$

Paid Search

$

Social Media Advertising

$

Search Engine Optimization (SEO)

$

Content Marketing

$

Social Media Management

$

Display Advertising

$

Youtube Ads

$

Facebook Ads

$

Email Marketing

$

Marketing Consulting

Our Results

We have 15+ years of demonstrable digital marketing experience with a proven track record of delivering great results for our clients. Read some of our case studies and you’ll better understand our unique approach to digital marketing.

Focus and capitalise on lower funnel, capture the low hanging fruit and then scale with more expansive campaigns.

AUS$500k

Nandos’ Australia
Campaign directly led to franchise sales worth over AUS$500k

37%

Senditoo
Restructured PPC account and reduced CPL by 37% for Senditoo

50%

Moira Fine Jewellery
Campaign audit and implementation reduced CPL by 50%

120%

NationRemit
In a short space of time we’ve grown Organic Traffic by 120%

Our Process

We’ve refined our process over the years and work with you until you are completely happy.

1

DISCOVERY

our discovery process is designed to get a full picture of your business and immediate/long term marketing goals. We scrutinise any data available, target audience segments and competitors.

2

BENCHMARKING

for existing businesses with data available we endeavour to benchmark the key performance metrics which would then allow us to progressively report on progress/improvements in the future.

3

MARKETING PLAN

the strategic phase where we assess the stage of your business, industry, budget and resources to devise a marketing plan comprising of the most suitable channels that can produce the best results for your business. For example, a B2B business will have a far different marketing plan than a B2B business targeting a young demographic.

4

IMPLEMENTATION

time to roll the sleeves up and get to work. From account creation, analytics tracking, campaign and creatives, our team will set everything up in line with the agreed marketing strategy.

5

ON-GOING MANAGEMENT

once campaigns are created, they aren’t just left to run themselves. All campaigns need to be monitored, optimised, and generally managed to be in line with marketing goals. On-going management also involves split-testing and extracting incremental improvements from campaigns.

6

REPORTING AND APPRAISAL

on a regular basis, we report back and appraise all digital marketing campaigns. We focus on producing light reporting on 1) What We Did 2) Results (against KPIs and benchmarks) and 3) What We Plan on Doing Next.

What Makes Us Different?

Our experience and structured approach to the online space. Digital elevation one base at a time.
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Frequently Asked Questions

How much does marketing cost?
Starting with the most difficult question, the answer depends on a number of factors. Are you after brand awareness or lead/sales generation? What industry and geo locations are you in? Do you have an overall marketing budget? Once we understand some of these things, we’ll be in a better position to provide you recommendations on marketing costs.
Does my business really need Digital Marketing?
A key point to address before answering this question is where is your target audience spending their time? We know the vast majority of people spend most of their time online and the Internet has brought a whole new market. What’s more, Digital Marketing is more affordable/cost-effective than traditional marketing. Final point is your competitors are using digital marketing so you should too!
What marketing channels shall we use?
This depends on your industry but when developing your marketing plan, we spell out what marketing channels your business should be focussed on and provide rationale whenever possible.
What branding services do you provide?
Higher up this page we outline our core branding services from logo design to company brochure design. If there is something outside this then get in touch and we’ll make it happen!
I need quick results.
In theory, this is possible. Assuming you have a decent brand and user-friendly website we’ll be able to make recommendations on how to generate results quickly. Paid Search and Paid Social are the key online marketing channels for generating more immediate results.
We are a Startup with a small budget, can you help?
In short, yes. We’ve worked with many Start Ups in the past and are well equipped on advising on how best to utilise their limited marketing budgets. Different industries vary and the most important thing is to identify the right channels to use to generate best results at the beginning.
What is Organic Marketing?
Organic marketing is a strategy that generates traffic to your business over time rather than using paid methods. So Organic Search is traffic from the natural search listings rather than the Paid Ads. A key pillar of all our marketing plans is the strategy of increasing organic traffic in the medium to long term.
How do you measure the results of your marketing efforts?
The beauty of online marketing is almost everything can be tracked and measured. Before we launch any marketing campaigns, we ensure robust tracking is implemented so we can accurately measure the results & effectiveness of all the marketing (either directly done by us or others).