Money Transfer Operators
Over the past 5 years we’ve been helping money transfer operators (MTOs) of different sizes with their digital journeys and have gained a wealth of insights and niche specific knowledge. Regardless of your business stage, we can help you start or grow your remittance business online.
The New Landscape:
So, the new landscape (and future) can be summarised by…
Digital First… Mobile First.
If your business vision is aligned with this, we can partner with you to help you realise this vision. With global remittances set to reach $630 billion in 2022, your business can leverage digital channels to gain higher market share.
Our work, particularly with startups involves leveraging our contacts and experience in the industry to provide consultancy on the right software mix: money transfer software, back-end website, 3rd party API integrations, mobile apps, chatbots, hosting and email software amongst others.
With so many players in an increasing saturated money transfer market, it is particularly important to invest in your brand. What makes you stand out? Unless you have an existing customer database, offering “low fees, fast transfers, safe transfers” like everybody else won’t set you apart. From branding strategy, logo design, brand guidelines and branded assets we’re able to help you create a unique and consistent brand.
The front-end website consumers see is your most important marketing asset. Whether they eventually end up using the phone app for sending money, customers’ first interaction is with your website; this is where you need to convince them to sign up. As we’ve done for other MTOs we can develop a custom designed website that is search engine friendly, mobile responsive, has optimised content and API integrations.
Go-To-Market Strategy and Promotional Material
For startups, when they have: the money transfer licence, partnerships, software and website, it’s time to go to market! We can assist in creating a go-to-market strategy based on your budget and create all the necessary promotional material consistent with your brand.
Analytics and BI Reporting
With any business, it is important to have the right Analytics and Business Intelligence reporting setup so you’re able to assess progress of your business at any given time. What are your Key Performance Indicators (KPIs)? Website visitors, signups, app downloads, live chat enquiries etc etc? We can support in firstly setting out the important KPIs for your business and then setting up the appropriate analytics tracking and BI reporting.
Paid Advertising (PPC)
Paid search advertising can be a valuable digital marketing tactic for MTOs because you can target those looking to ‘send money to X’ or ‘transfer money to Y’. This is the best type of inbound marketing as you are putting your service in front of those actively looking for your service. We’ve run many Paid Search campaigns across different territories and know what it takes to launch and maintain successful campaigns.
Organic Search (SEO)
For a better long-term ROI, investing in Organic Search is a strong recommendation we often make to MTOs. This is because, with the right strategy you can rank organically for the most important keyword terms and get free targeted traffic to your website. This is a key specialism of ours with years of experience in Search Engine Optimisation.
Social Media Marketing
Every business should be on social media to connect and engage potential customers where they are at: Facebook, Instagram, Twitter, YouTube. Social engagement helps you build trust, authority and also to show your brand personality. However, you need a solid plan for engaging content to distribute via social media and this is something we can help with.
Email and SMS Marketing
Customer acquisition is one thing but what about customer retention? How do you get customers who’ve signed up to become active (and send money via your platform) and continue to be active? This is where Retention Marketing comes into play and the best channels for this are Email and SMS Marketing. From crafting automated email/SMS follow ups to sending discount codes, we can help you with this often-neglected segment of marketing.
Clients we’ve worked with:
Case Study: NationRemit
They have a firm vision and we embarked on this journey alongside them as their digital partners. The initial brief was to assist in branding, front-end website (with API integrations) and go-to-market strategy.