While all of this means there are plenty of opportunities for travel and hospitality brands, there is also a lot of competition! In a saturated market, how do you stand out from the crowd and generate more bookings?
Over the past 5 years we’ve been helping Travel & Hospitality businesses of different sizes with their digital journeys and have gained a wealth of insights and niche specific knowledge. Regardless of your business stage, we can help you grow your travel business online.
“The non-digital tourist is on the verge of extinction.”
Our digital marketing solutions for the travel and hospitality industry
Over the years, we’ve helped many types of businesses from online travel agents, airlines, tour operators, hotels, destination management companies, tourism boards and restaurants. Our combination of experience and enthusiasm will help you promote your type of travel and hospitality business.
Travel Technology Consultancy
We are able to leverage our contacts and experience in the industry to provide consultancy on the right travel technology for your business. From new travel system selection and procurement, distribution technologies, front-end web and mobile app user experience, we can assist with any strategic technology or digital transformation project.
In an increasingly saturated market, it is very important to invest in your brand to gain customer loyalty and trust. What makes you stand out? What is your brand story? Do you have a particular niche? Our branding specialists will go through a thorough process to uplift your brand.
Website Design and Development
As an industry, travel websites are some of the best websites on the web – this is due to the mix of information, imagery and simple functionality. We have worked on many travel and hospitality websites projects (and trawled through hundreds more) meaning we’re able to develop a great front end website for your brand.
Paid Advertising (PPC)
Paid search advertising is a very important channel for travel brands, especially those selling travel packages direct to consumers. Just finished putting together an exciting group tour to Egypt, why not advertise that same tour to those looking for the same on Google? We take a holistic approach to PPC campaigns for travel brands and are confident of maximising ROI.
Organic Search (SEO)
For a better long-term ROI, investing in Organic Search is a strong recommendation we often make to travel brands. This is because, with the right strategy you can rank organically for the most important keyword terms and get free targeted traffic to your website. This is a key specialism of ours with years of experience in Search Engine Optimisation.
Social Media Marketing
Google found that 55% of leisure travellers only go on one or two trips a year but they put A LOT of time and effort into researching those trips. And where do they do most of their research? Social media of course. Therefore, having a strong presence on social media is of paramount importance and we can consult with your business to put together the right strategy.
Analytics and BI Reporting
With any business, it is important to have the right Analytics and Business Intelligence reporting setup so you’re able to assess progress of your business at any given time. What are your Key Performance Indicators (KPIs)? Website visitors, enquiries, direct bookings, live chat enquiries etc etc? We can support in firstly setting out the important KPIs for your business and then setting up the appropriate analytics tracking and BI reporting.
What happens when a customer has booked and travelled? The goal of the business should be to guide the next purchasing decision. Therefore, companies must invest here in order to not waste the reputational capital they’ve earned during the process. Email Marketing is the best channel for this and increasing engagement with customers.